Presentation slides for the last 2 lessons

Executive summary lesson

Business pitching Lesson

Link for the Cashflow statement

Dear S2-06,

Here is the Link to the Cashflow statement

Submission of Draft Commercial

Dear S2-06,

Please upload your Commercial video on YouTube and share the link with me by the end of class on Monday 14 Jul 2014.

Thank you.

Ms Choo

Link for OBAMA child care

Hello!

Please use this link for your inputs to the expenses and source of cash for the Child Care Center.

It is individual work!

Marketing last P! - PROMOTION!

Here are the slides. 

Remember!

 “Promotion” component of Marketing Strategy in your Business Plan, with focus on a general Advertising Plan and Sales Promotion.

ìAdvertising Plan must include your message and media.ìSales Promotion to include at least 2 tools.

Marketing - Place

Slides for Place

Marketing - Price

Here are the slides for Marketing- Price

Marketing 1 - Product

Hi 2-06,

The slides for Marketing - Product has been uploaded for your reference.

You have to compose the following for your own product

1. Tangible and Intangible features of your product

2. Anatomy of your product (Core product, tangible, Augmented and future product)

3. Classify your product - B2B/ B2C

Internal and External Influences of Business

Internal Influences

• Things, situations/events occurring inside the business and under control of business
• Examples

Products
Location (store location, organization of store, organization of equipment)
Resources (employees, technological capacity)
Management (financial/ cash flow/ structure)
Business/ organizational culture


External Influences

• Things, situations/events occurring outside of the business and beyond control of business
• Examples ( Analysis)

SLEPT

Social

Legal

Economic

Political

Technological

CEOs! Survey questions! Business plan!

CEOs!

Yun Jing
Jacqueline

Brian
Clarice

Please make sure that you have done the following! It is your responsibility to keep the group on task and meet the deadlines.

1. Shared your group business plan via google doc with me! (choo_mui_luan@sst.edu.sg)

2. Emailed me your survey questions! Your sharing of results is due next week! So, you have to let me clear the questions, conduct the survey, compile the results and interpret the results! Then you have to present the survey results.

Thank you.

Ms Choo

Business Plan Lesson Two

Write an introduction of your business in report format (in the template provided) consisting of:

ìBusiness Description (what are you selling? Brief description of the products/ services)

ìBusiness Legal structure (ownership and funding) 

ìJustify why your business is selected in this structure

ìBusiness Type (BtoB/ BtoC?)

ìLocation (Address of your business/ office)

ìMarket (local/ national/ global)

Business Plan Lesson One

Links

1. Business Plan Template
2. Good Example of Business Plan
3. Example of Can-be-better Business Plan

Homework

Develop your own survey form for your product/ services

ìWhat do you want to find out?

ìMinimum 10 questions, Maximum 15 questions

ì10 survey responds per student

ìEmail your I&E teacher by next lesson for clearance of the survey questions (choo_mui_luan@sst.edu.sg)

ìDisclaimer: This survey is entirely an I&E project for academic purposes only. No real product/service shown in this survey is being manufactured or sold

Legal Structure of Business (To be completed BEFORE next lesson)

Watch this video if you have not watched it (forward to your legal structure assigned)

 Group to share with class (1 group, 1 legal structure) at next week class
ìSole proprietorship - Success
ìPartnership - ferris
ìLimited partnership -JacMan
ìLimited liability partnership - Trust Inc.
ìCompany - Private and Public- Shu Xian

Discuss and present as a group (Max 5 Sildes)
ìWhat are some of the characteristics?
ìDefinition
ìOwners
ìLegal statutes
ìFormalities and expenses
ìContinuity in Law
ìClosing of business

ìHow does legal structure affects size of business?

ìList some examples of Current Companies

JACMAN

Group name : Crunchy Bits(Sells fried chicken)
Slogan: Gotta' get that fried chicken!

Pink Warrior, uConfectionary

uConfection is a candy company.

Confession to your Confection

Homework T1W3

Each Group:

As a brand consulting company, you are to create a brand name, and a tagline / slogan (not more than 5 words)?

Submission: Posted on class IE blog. include <Group No.>, <Group Names>, <Brand> at your header.

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the blog.

1:a type of product manufactured by a particular company under a particular name.

2:A company name

3:A company Logo

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be (not more than 5 words)?

Tagline: Forever New Success

Slogan: Reach For Success

Group members

Group Name: Success inc.

CEO: Ashley
CFO: Ryan
CMO: Marcus
COO/CPO: Clare

WINNERS

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the blog.

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be (not more than 5 words)?

1. Brand is what identifies the company, whether it is good or bad.

    Product manufactured  by a particular company

    Some brands are worth more than others.

2. For the Win.

Pink Warrior Group

1. Most popular brands are noticed by their value

   Some brands get endorsements by popular celebrities to boost their brand.

   They have catchy taglines to also get noticed.

2. (company of F&B)

    Tagline : Eat to the top

    Slogan: Never be hungry again. 

JacMan

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the blog.

- Brand is the feature that identifies one seller's product distinct from those of other sellers.

- A type of product manufactured by a particular company under a particular name.

- The word "brand" derives from the Old Norse "brandr" meaning "to burn"

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be (not more than 5 words)?

Tagline: 

• "For success, choose the best."

Trust inc.

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the blog.

a brand is a method of getting noticed by customers

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be (not more than 5 words)?

Tagline: Trust is success

Slogan: Trust inc. is success

Trust inc.

CEO: Yun Jing
CFO: Keagan
CPO: Ian
CMO: Min Xian
COO: Ray

Group members

Group name: Winners

Brian  (CEO)

Eden   (CFO)
Lewis (COO)
Rama  (CMO)

Homework - 3 things you do not know about the brand and Slogan/ Tagline for branding your Company

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the blog.

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be (not more than 5 words)?

 Please post your slogan/ tagline individually. Thank you.

Pink Warriors Group

CEO - Chew Yean Yee (Clarice)
CFO - Rhys Toh Boon Keat
COO - Ferris Hesham Youssef
CMO- David Yeong Zhijie
CPO- Abiel Wong Jun Jie

Group Members (JacMan)

1) CEO- Jacqueline
2) CFO- Joshua
3) COO Sherwyn
4) CMO CPO Zong Han