Sunday, 30 March 2014

Marketing 1 - Product

Hi 2-06,

The slides for Marketing - Product has been uploaded for your reference.

You have to compose the following for your own product

1. Tangible and Intangible features of your product
2. Anatomy of your product (Core product, tangible, Augmented and future product)
3. Classify your product - B2B/ B2C

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