Marketing 1 - Product

Hi 2-06,

The slides for Marketing - Product has been uploaded for your reference.

You have to compose the following for your own product

1. Tangible and Intangible features of your product

2. Anatomy of your product (Core product, tangible, Augmented and future product)

3. Classify your product - B2B/ B2C

Internal and External Influences of Business

Internal Influences

• Things, situations/events occurring inside the business and under control of business
• Examples

Products
Location (store location, organization of store, organization of equipment)
Resources (employees, technological capacity)
Management (financial/ cash flow/ structure)
Business/ organizational culture


External Influences

• Things, situations/events occurring outside of the business and beyond control of business
• Examples ( Analysis)

SLEPT

Social

Legal

Economic

Political

Technological