Wednesday, 22 January 2014


1. What is a brand? Write down 3 things that you do not already know from the video and post it in the blog.
- Brand is the feature that identifies one seller's product distinct from those of other sellers.
- A type of product manufactured by a particular company under a particular name.
- The word "brand" derives from the Old Norse "brandr" meaning "to burn"
2. If you are brand consulting company, helping companies to build their brands, what would your slogan be (not more than 5 words)?

  • "For success, choose the best."

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